- Client-side professional with B2B/B2C marketing expertise focusing on highly technical products while providing a seamless omnichannel experience.

- Proven product management expertise and ability to provide long-term sales success by leveraging all available channels to increase user acquisition and engagement.

- 5+ years of in-depth SEM/SEO strategy and experience with current Analytics and AdWord certifications from Google partners.

Work History and Experience

Senior Digital Marketing Manager - William Demant/OneRetail - Somerset, NJ - 2016 to Present

Develop and implement digital strategies focused on medical device user adoption and engagement. Collaborate and manage HCP marketing campaigns and promotions. Provide and facilitate CRM marketing automation strategy. Integrated measurement and reporting of ROI and other key digital metrics for cross-platform initiatives to ensure successful campaign execution and consumer experience.

  • Lead multi-channel integrated marketing efforts including paid media, CRM, web promotions and social initiatives, across 70+ brands and over 450 retail locations

Digital Marketing Coordinator - Carbon's Golden Malted - Glen Mills, PA - 2015 to 2016

Provided direct marketing support in retail (B2C) and hospitality (B2B) food service industry by developing marketing and content strategies to reinforce brand message. Created content for print and digital campaigns and monitor reporting through various metrics to measure success. Collaborated with sales team to develop specialized, ad-hoc direct marketing communications. Developed segmentation strategies based on determined criteria. Assisted in e-commerce web design, development, and deployment.

  • Oversaw SEM efforts including Cost Per Click (CPC) campaigns on AdWords with a 8% conversion rate and over 4X average monthly return

Customer Relationship Management (CRM) Program Director - Skyland USA - Avondale, PA - 2011 to 2015

Develop and monitor marketing activities to reinforce rooflite® brand message via print media and digital channels in a national and international platform. Includes asset management for channel distribution in the form of blogs, social media, email campaigns, websites and PPC advertising. Measure performance through various analytics. Manage user experience of company website and intranet for English and Spanish partners and customers.

  • Managed market-positioning efforts and lead brand-development initiatives to keep rooflite within top 3% of industry suppliers
  • Identified and executed marketing activities to keep web properties within top 5 results in SERP
  • Implemented Microsoft CRM Dynamics for lead capture and conversion as sales solution for multi-national network of green roof soil facilities
  • Design and development of web pages using HTML, CSS and Content Management Systems

National Account Executive - Performance POP - New York, NY - 2008 to 2010

Developed and maintained print production relationships with national advertising agencies and producers of consumer goods. Assisted with establishment of environmentally-friendly product line including agribased, biodegradable, degradable, and recyclable substrates. Specialized in stored value card production management.

  • Drove $1 MM in sales by pursuing new accounts
  • Agency client list included VitroRoberston, G2, Saatchi and Saatchi, and RappCollins
  • Consumer goods client list included Pepsi, Absolut Vodka, Grey Goose, and Heineken, as well as gift cards for Home Depot and Safeway

Director, Card Product Management - IDT Corp - Newark, NJ - 2002 to 2008

Lead development and market implementation of point of sale-activated (POSA) card programs. Provided in-depth product analysis for strategy and positioning while maintaining compliance to regulatory and channel partner requirements. Monitored usage and inventory while serving as catalyst for ordering, re-ordering, and destruction of obsolete materials.

  • Responsible for annual production in excess of 15,000,000 point of sale activated cards
  • Produced point of sale (POS) materials and merchandising plans for over 100,000 retail locations including 7-Eleven, Walgreens, BP, and Rite-Aid
  • Received On The Spot Award for innovation in retail product management

Marketing Manager, Print Design/Production - Everything Prepaid - Dallas, TX - 2002 to 2004

Managed new product development marketing, design and production strategies for point of sale-activated card programs. Served as liaison to service providers to ensure full compliance within retail channels. Nurtured vendor relations while organizing internal operations group to guarantee accurate and timely delivery of materials. Managed all tradeshow and monthly sales training initiatives while maintaining annual budget and goals.

  • Negotiated vendor based printing fees resulting in a 45% reduction in magstripe printing costs
  • Produced point of sale (POS) materials and merchandising plans for over 100,000 retail locations including 7-Eleven, Walgreens, BP, and Rite-Aid
  • Implemented and maintained Co-op funding program with wireless carriers resulting in recouping an additional 2% of AT&T and Cingular wireless gross sales for marketing development

Skills and Expertise

Database Marketing
Google Tag Manager
Personalized Marketing
Survey Monkey
B2B Marketing
B2C / D2C Marketing
Adobe Creative Cloud
Print Production
Marketing Research
Email Marketing
Google Analytics
Microsoft Office
Social Media
Content Strategy
Lead Generation

Sample Work

Web Development

  • Responsive Design
  • Content Marketing
  • HTML5/CSS3
  • B2C Brand Development
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Program Design

Program Overview

Brand Development

  • Website Content
  • Copywriting
  • Marketing Collateral
  • User Experience
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Social Media

  • Content Strategy
  • Competitive Research
  • Analytics and Metrics
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Digital Planning

  • A/B Testing
  • Programmatic Buying
  • Campaign Lifecycles
  • ROI Focused
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CRM Specialist

  • Lead Capture and Conversion
  • CMS Integrations
  • Customer Feedback Tools
  • Sales Nuturing
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Content Production

About Me

Over 15 years of professional marketing experience across a wide range of industries. From business to business marketing for small firms in the Northeast Corridor to leading a team of professionals in consumer marketing for a large fortune 500 company, I have the skill, knowledge and abilities required to get the job done. Over the years, I have become savvy in branding and identity, integrated marketing campaigns and digital optimization. My passion is working with all sized businesses and their integrated marketing efforts throughout the Northeast. I am also a proud father, professional photographer, and have an extensive background in graphic design and print production.

Ryan Paxton

Strategic Integrated Marketer

(302) 256-7689


Click one of the buttons below to download a current resume or portfolio (~6.5mb)

Contact and Availability

Available for short term and long term projects throughout the Northeast Corridor (DC, MD, DE, PA, NJ, NY, CT).
Willing to work off-site or on location based on project needs.
Let's discuss what works for your project or organization!

Email Me or call (302) 256-7689