My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. To view this content, click 'Allow and continue'. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Hmmm well that joke is ruined, but who cares! "Just wrapped another great CoverGirl shoot. Some information may no longer be current. But will more men follow his lead? The monochromatic eye look is absolutely gorgeous. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. "Just fingers. We And that's exactly what Roncal is bringing to the table this week. "You don't have to glob it on," RuPaul agrees. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. "Im happy that I put forth a line that you dont need any brushes for," says Willam. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Who needs rainbow highlight when you have this? Sometimes, we call things boring simply because they lie outside the box we are currently in.. One of the makeup industrys largest brands took a big step forward on Tuesday. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Oh, and he just became CoverGirl's first ever CoverBoy! Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Were the bran muffin of journalism. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Blog Home Uncategorized coverboy makeup name change. A screenshot from one of James Charles' YouTube makeup tutorials. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. The TikTok-Viral Dyson Airwrap Is Back in Stock! subscription. "If you put [on] just a little, it will enhance the beauty of your eyes.". But never has it featured a man. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. retailers. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. The Mally. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". ?? Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. Promise. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. To enjoy our website, you'll need to enable JavaScript in your web browser. Ad Choices. Business, Economics, and Finance. I love being extra pic.twitter.com/7Qu1yu8U2P. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Our work isn't possible without your support. James Charles at Gucci's Met Gala after-party on May 6. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. See the entire range of limited-edition, face, eye, and lip products below. Who is the 17-year-old YouTuber? Please click here to learn how. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. continue to use the site without a GET THEM HERE! Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. coverboy makeup name change. Crypto Got ten of 'em.". Willam wears Coverboy Lip Varnish in TruBlu. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. 2023 Cond Nast. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. See for yourself. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. The model also addressed men profiting off her body. Red flags that you're dealing with a man-child. And if that means shopping COVERBOY, then hey, it's a win-win. He might not be a household name just yet, but something tells me that he will be soon. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? IE 11 is not supported. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. improve functionality and performance. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Here are some of his different makeup creations that prove just how talented he is. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Photo: Courtesy of Coverboy. Thats right, I am a new CoverGirl.. ', This website uses cookies to ", "We instantly became friends," Roncal says of their meeting and longterm bond. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. The . In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. she wrote on Instagram. Start here with our favorite contouring palettes for highlighting and sculpting. From everyday glam to eye looks that are packed with color, the social star can do it all. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Their prices range from $10 to $18. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Get non-boring fashion and beauty news directly in your feed. But I think CoverGirl also hopes that this means more men will wear and buy makeup. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. We are trying out Willam's new line of makeup Coverboy. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Vote for your favorite beauty products now! CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. A weekly update on music, movies, cultural trends, and education solutions. Charles is an aspiring makeup artist from New York, who has amassed more . James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. The Christian Science Monitor has expired. If you have questions about your account, please Just wrapped another great @COVERGIRL shoot. I think thats a part of the story here, too.. The Best Contour Palettes for the Ultimate Chisled Complexion. That just means more revenue for them.. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. I've Been Single for 8 Yearsand I Blame My Makeup. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Its unsurprising, then, that James himself appears to embody those shifts. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. 2023 BDG Media, Inc. All rights reserved. Don't just take my word for it though. You dont have a Christian Science Monitor Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". And so are five other '90s tattoo styles. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. A religious liberty newsletter that is a must-read for people of faith. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. James Charles is no exception. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! James, who first earned. Its only 12 and today has already been so crazy. The Best White Eyeliners for Brighter and Bigger Eyes. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. "We were always cheering each other on from the sidelines." CoverGirl is giving gender stereotypes a much-needed makeover. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. Willam wears Coverboy Glitter Jelly in Roller Rink. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. How Bill Clinton, as first gentleman, could reshape role of first ladies. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Barbie ad stars a boy for the first time. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. 2023 BDG Media, Inc. All rights reserved. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. Of course, Willam's been beating his face for ages. Return to homepage. Im still confident as a boy and I will always be a boy. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. In the company's 55 year history, there has never been a male star in one of their campaigns. Her hair was brighter than the red carpet. To make each of them even more personal, the collection also features two glossy lip toppers. The three most recent Christian Science articles with a spiritual perspective. For one thing, James has a considerable social media presence in a world that increasingly values social media. "Hopefully, itll also help my beard not shine through." "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Get ready for some exciting news. Gem is . His skin and makeup are as flawless as you'd think. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Can a Jesus Revolution take place again in America? All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Is Skin Cycling the Secret to Better Skin? "Fingers work great. James Charles is no exception," the beauty brand said in a release. "There's something there for everyone. By subscribing to this BDG newsletter, you agree to our. "I'm aware of the other drag artists with makeup lines . A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Stay informed about the latest scientific discoveries & breakthroughs. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. The singer reveals how grueling life was on the road. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. After DragCon, COVERBOY will be available on shopcoverboy.com. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. You read that correctly: The newest CoverGirl is a boy. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Your session to The Christian Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Help keep The Christian Post free for everyone by making a one-time donation today. This message will appear once per week 2023 Cond Nast. Use of this site constitutes acceptance of our . "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. You do you, yknow?". "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Get stories that empower and uplift daily. Or feet. So why now? PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! You read that correctly: The newest CoverGirl is a boy. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Hearst Magazine Media, Inc. All Rights Reserved. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. We have a mission beyond circulation, we want to bridge divides. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. We may earn commission from links on this page, but we only recommend products we love. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Meet CoverGirl's first-ever CoverBoy, James Charles. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques.