The passing percentage was 1% and Shagufta managed to get through it in 4 years. You can never rest with retail. But 27 years cant all be smooth sailing. She was in a relationship with a man named Ismail Khan. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. SM: We are too young; just two and half years into it. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Now, Paperazzi is on its 160th issue and the pressure is on. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. More and more girls now want to do something of their own and put their education to use. She started working when she turned 19 and married her high school sweetheart 15 years ago. I felt like quitting at that moment. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. I am loving every bit of it at the moment, she says with contentment. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. She feels the older she gets, the more she needs to give herself a break and relax. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Your children are your extension, something tangible that you leave behind in the world. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Its not about money, its about usefulness., Bina is all about self-care. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. For example, our new muslin line is only distributed through our stores. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. You need to keep focusing on taking it forward. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. So the price is a key point.". There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . She strongly believes that whatever happens, happens for a reason. From designing, printing, production, campaign planning and even marketing, it is all done in-house. . It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Her salon is her second home and a safe zen place for her clients. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. They respect me a lot., For this young artist, financial independence is of utmost importance. She unwinds with TV shows, reads books, and hangs out with friends and family. When you are young, you are fearless; you are at the beginning of things and you experiment. We never think ahead of ourselves; we take one step a time. Therefore, women must choose this field with caution. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Salih Kalangan Umat Dunia. We have a full return policy, which is something new in Pakistan. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. But were from the first generation of fashion designers and we have outgrown the third generation. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Sana Hashwani. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Her strength and support is the reason behind the success of each and everyone in my family. Instead, she took up hourly based teaching assignments and started teaching CA students. Especially for girls in this misogynistic society. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. With experience, they have learnt how to deal with people, customers, and compensations. I know how to strike the balance between being their teacher and also their friend. So, you know, everything excites you.". She had learnt her lesson. Nothing is impossible. She is one of the top make-up artists in town and it is not surprising why! I consider myself a work in progress. Sanas journey began as a student in New York. Sana has 1 job listed on their profile. At the end of the day when I go home, I am motivated and excited to see them, she explains. What is important for her is to strive for progress and not perfection. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Number of locations. But Im not. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. Facebook gives people the power to. Sana Safinaz is part of SSFR (PVT.) They have to be quite serious, have to be more composed, and not kid around. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. Its pretty hard to stop.. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Lawn Royals: Sana and Safinaz. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. Despite all her achievements, Shagufta is no stranger to self-doubt. Life before Sana Safinaz was good but Sana is thankful for being here. I am trying to progress to a newer place and learning new things. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. A: So the brand is very much associated with the two of you? If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. There are times when you will have to choose between motherhood and work. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. That way she wont have to compromise. Whats with the fair stuff? Complexion should not matter. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. "I flew into Karachi on Sunday from London. She doesnt use her phone much and takes a break from social media. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. Before, I would worry about the gender and looks of the baby. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . Now we feel we are standing at a precipice and we are scared. Their position is professionally very strong. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. "Were not arrogant," Safinaz echoes the thought. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Also find news, photos and . Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. What is the use of it? ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sometimes getting it all done is really hard. Elite people with excellent financial resources making products for elite. We have always gone into things by telling each other that we could do it, and we made a success of it. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. She is taking care of other peoples wellbeing and saving lives. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. From my mother to my sisters and my cousins, everyone has been doing great things. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. That is the crux of the matter. ""One of the recipes for success is failure as well," Sana is honest to admit. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. "Weve outgrown different phases. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. There was a point when we went into a lull. Mehrs children are her little miracles. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. On this Wikipedia the language links are at the top of the page across from the article title. If a customer buys one of our products from another store, there is no guarantee they will refund your money. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. We did it purely out of choice. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. "One of the recipes for success is failure as well," Sana is honest to admit. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. The field comprised of only a handful of women at that time. But we know we have to be resilient and go for it. After that we decided that we are going to do lawn on our own. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Chartered Accountancy was such a challenge for Shagufta. For the best experience on our site, be sure to turn on Javascript in your browser. Sana Khan with Melvin Louis. We started with light evening wear and it snowballed; the vision came in the last 10 years. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Anugerah. Terms and Conditions Privacy Policy. "That was my baby. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. According to her getting these two things sorted in your life makes it easy to manage everything. March on, Ladies! The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. People come by word of mouth. A: What are the main challenges for fashion as an industry? I also do wall art, pen and ink drawings, and have also done a few low key shows. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Sometimes you need to take a detour even when the goalpost is within your sight. It was especially important for her considering both her areas of work are very different from each other. To a certain extent this is what we are doing with retail. When youre younger, little things seem big. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. It is important for me to create the right balance between the carrot and the stick. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. Some moments are yours and should just be yours so I try and do that. quite shameful designs that 99% people in the country cannot wear, and cannot afford. I design lawn entirely on my own. We have just entered the prt field and it is a tremendous challenge. There have been many moments when we wanted to quit. After Shaguftas children got older, she switched back to a full time job. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. May be they will in future. Just be confident and believe in yourself. "What are you going to do? Very admirable ladies.have created millions of jobs. We broke into different avenues and levels which is why we sustained our position.". SM: In this business PR is very important. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. "Our finger is always on the buzzer," says Safinaz. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. At that time she was opening her current salon. Even now, patients are doubtful of a female surgeon till they get to know and trust her. She had just begun her career when her baby started falling ill very frequently. Saadia Qamar March 20, 2011. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. You should just focus on yourself and your work. SH: It made us a household name. Today India looks at our industry; their prt market is not as organised as ours. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. She did not have a plan B for her career and the only option she had was to switch to commerce. The three of us sit together and we trust Mohsin because of the youth factor. Now its a new world, and hundreds of designs and motifs come off the internet. But then someone else comes in and they start to take away your business and you wake up.". As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. In fact, were looking forward to it! Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. It has a huge filter down effect. Sana has been blessed with incredible support from her family, friends, and husband. Now, the only important thing for girls is not just looking good and getting married. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. By Web Desk. Once we reached our 100th issue we knew that we were in control and we could do this.. A: How does your interiors business fit in? March 23, 2020 March 23, . Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. We get into deep, long, and annoying conversations about post-colonial hang ups. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. "For me it used to be lawn," replies Safinaz. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Join Facebook to connect with Sana Hashwani and others you may know. According to her, hard work and dedication always pay off. He authored his memoir 'Truth Always Prevails' in 2014. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. Abroad retail is massive. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. Having said this, you have to be hands on if you want a successful business. She is someone who values the lessons life has to teach. Failure has come many times. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. You dont have to be glued to your kids the entire day. If you can dream it, you can do it.. I come from a family of very hardworking women. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. You need a strong and independent team with retail knowledge. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. The greatest challenge she faces is dealing with the issues of HR. . Your time is not necessarily your own and having the support of your family is imperative. Men dont think they need to take of their skin but its just dirt and must be cleaned up! Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . In those days, if you worked, you were sad. Im constantly evolving. A: Then there is the issue of designers themselves copying prints. It keeps you on your toes every single day. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. We followed our instincts and they were spot on. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Thats why Sana Safinaz today has a very young dynamic.". However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. A: How much are you affected by the small players who copy your designs? SH: Profitability is something we will definitely see. My work brings about so many positive changes in me. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. She advises other young girls to do the same, and to not be bothered by the opinion of others. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Being human, she obviously gets tired and drained out. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. March 23, 2020. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. They took the concept of designer lawn to another level. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . Theyve broken the glass ceiling, to say the least. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Sana Hashwani has recently returned from the United Kingdom. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Life does give you chances, there are several paths. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. And be the first to get updates on discounts, contests, products & promotions! Theyre going to trust Mohsin. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Its something we have to change. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator.