87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. The North East has the lowest number with 2,766 nail technicians. Salon Industry Long Underserved Black Clients. Learn the facts about the preferences of black hair industry consumers below. 4. However, American hairdressers. 38. Inscrivez-vous la newsletter Nothing But the Wax, pour ne rater aucune histoire. 27. Hair extension Market Size was valued at USD 6.8 billion in 2022. 17. Financial status makes no difference amongst black consumers when purchasing natural hair care and styling products. (CommonThread) According to experts, online sales channels will grow by 4.8% come 2023, whereas offline purchases will decrease by 1.3%. Veelocks is a UK-based, black-owned wig brand. There were13,046 barbershopsin the UK in 2019, up 64% from 2014. The last bastion of racial segregation lies in beauty products and hair salons. 8. 9. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Revenue in the Hair Care segment amounts to US$1.91bn in 2023. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. United Kingdom Hair Care Industry Reports . I think today, shampoos, conditioners and detangling treatments are much better than whats on the market for white women at the same price points. A little social media-savvy backed up by Instagram sellers' insurance can help your business go a long way. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. She is a French-Haitian native and a London-based multihyphenate who is at the helm of her creative agency, . Black dollars make up 85.7% of the ethnic hair & beauty market. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. One survey found that Britain has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. South Korean businesses hold a majority of the ethnic hair market with a hold of 60-80%, while black-owned ethnic hair products only make up 3% of the ethnic hair market. The average industry growth of independent label music production in the US from 2014 to 2019 is 2.5%. Inquiry Before Buying. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. In the last 12 months, 70% of black women say theyve worn their natural hair, 53% say theyve worn braids, and 41% say theyve worn locs. This is equivalent to every person in the UK spending 166 on personal care treatments yearly. The market is expected to grow at a CAGR of 6% and is . With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. Ethnic hair and beauty brands market their products toward black consumers. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. Now theyre everywhere, very dynamique and their natural hair care line is decent. 70% of black women say they now read hair product ingredient labels to avoid potentially toxic chemicals. The revenue of the fragrance segment per individual was $29.22 in 2021. Globally, the industry is strong and only getting stronger. . 1 in 3 black women reports that their hair is the reason they havent exercised, compared to one in ten white women. To improve your experience with us, we use cookies for analytics and personalised advertising. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. Face treatments post-lockdown, possibly due to mask-wearing induced skin problems. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. In addition to its high-quality wigs, the company offers custom wig services and private wig . I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. In 2020/21, roughly 6,600 people began an apprenticeship. 10. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Sugaring (up 300% in 2018 and a further 91% in 2019). In the US, black people spend 18% of their annual income on hair care and beauty products. 32. (IBIS World) #2. Concretely the way it works is that brands sell their products to distributors and then the latter act as purchasing centers and choose what they want from the brands lines. There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. For further analysis, we broke down the . Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. Here's some PR risk management tips to help keep you on the right side of your clients. 19. Will genuine access be opened up to people in our community? Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. Nevertheless, in 2021 the United Kingdom was among the leading cosmetic consumers in Europe. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. Music publishers in the US were estimated to have an annual expense of $2.36 billion. 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. It would be a real positive if all salons could be able to do black hair.". Studies show that, among black consumers, financial status makes no difference in hair care product purchases. Most of the natural hair care products contain . In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Do you think that by acquiring Carols Daughter, LOral finally understood that there was something to gain from the natural hair movement? One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Youre covered whether your work is salon-based or you go out and about visiting clients. Godrej, Great Lengths, and Evergreen Product Group. Theres a lot of work involved. Another major change lies in communication. 45. White women rate black hair as less beautiful, less sexy/attractive, and less professional than straight hair. The preservation of Black-owned hair salons is deeply personal to Ms. Newton, who shaved off her chemically straightened hair to encourage her daughter to be proud of her own natural hair. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. In 2020, the global black hair care market rose to $2.5B. 68% of black women between the ages of 18 and 34 say they use social media to discover how-to tutorials, which introduce them to new black hair brands. 5. Total global cosmetic sales in 2020 was a whopping $483 billion. Experts project that styling product spending among black consumers will decline from 2021 to 2025. They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. Please re-enter your email address. Afterwards, these distributors resell these products to stores. The haircare and beauty industry is dynamic and continues to grow at a rapid pace. What are the specificities of the French, British and American consumer? The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. The number of people working in hair and beauty. 24. With no nationwide legal protections against hair . Whats the state of the black hair care market in 2020? Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. 29. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. Black women experience high levels of stigma and bias because of their natural hair among white women. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. Growing Demand for Men's Beauty Products. One client asked me Why dont you relax your hair anymore? It was so easy for them before. The global hair care industry's revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. 2. 70% of black women read labels on hair care products, 26. We get to see ourselves.. Styling products for natural hair went over 1.4B in the year 2020. An assessment of the competitive landscape and market shares for major companies. The natural hair movement died out as black people entered corporate workspaces in the 1980s. Each brand has its own way of selling their products successfully! The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. The global beauty industry market is valued at $511 billion. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. You know how to style it, Ms. Tomlinson said. Collectively, they generate more than $194 . This is sure to be reflected by customer demand for similar styles of treatment in salons. Black women spend more money on products for their hair than white women. 8. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. .
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