3. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Thats not bad. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Odds are, you probably are one yourself. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. Id love to hear from you! Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. to be resourceful 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. As with anything, these should be looked at through the lens of your own experience. Required fields are marked *. function load(e){var t=document.getElementsByTagName("head")[0],n=document.createElement("link");return n.type="text/css",n.rel="stylesheet",n.href=e,t.appendChild(n),n}load('//unpkg.com/cta.css@2.0.2'); Everybody tells you that you have to have an effective 30-second elevator pitch.. Personal branding words can be used to create an online presence and build a personal brand. This is why a concise personal brand statement is so important. Hi Shelley, Thank you for sharing these wonderful insights. to craft your professional image without coming across as arrogant or desperate. professionalism is vital to your professional success and personal growth, so Can you boil your personal brand down to the ONE word that describes your value? Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. :). Begin typing your search above and press return to search. It can be hard to know where to start with your personal brand. Frankly, it can make all the difference in short-term job searches as well. We have it front and center. If youre strategic, you can use these words to showcase your accomplishments or community involvement. Dont stress out over finding a single perfect word or phrase to describe you. But even more than that I seek to inspire and lift people and processes up. Brand adjectives are the words you choose to describe your brand's visual identity. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. . So they end up sounding like everyone else. Thanks to people like you and J for being willing to share your incredible insights. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Ultimately what it comes down to is being authentic https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. After listing the three words, give a brief . Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. How would you handle it? UGC Creators: What Are They? Your values and goals change over time, so it makes sense that your personal brand statement would as well. Press Esc to cancel. This shows that youre focused on taking action instead of just talking about it. Choosing the right personal brand words is one of the most effective methods for doing this. I am straightforward and reliable, and I support others with compassion. For example, if brave is one of your main brand personality words, it could . It will save you time and effort while achieving your goals of growing your personal brand. The responses in this category for the large part had to do with a high level of integrity or character. What words come to mind when you think of a stylish person? Other people tend to struggle coming up with just ONE word. The first step to building your personal brand is knowing yourself and your personality. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. You should be respectful of their time and yours. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Thats why its important not to confuse your message with your personal brand words. If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. Use the personal branding statement examples below for inspiration when coming up with your own. It shows that youre focused on. Here are our top picks for the best personal brands right now: 1. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Motivated 3 . 1) Your brand is how others perceive you. Id love to hear what your brand adjectives are! Words to Describe Your Brand. It will help with networking, gaining trust within your industry, and standing out from others in your field. Remember: you'll require an element of consistency throughout everything you do. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. It communicates the value you offer. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. When thinking about my brand, I dont want people to feel ________, ________, or _______. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. They see you as organized. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. Denise lives and breathes her brand which, clearly shows throughout her online presence. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Once again its an example of what not to say about yourself. Should you use personal brand adjectives? They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and . Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . 7. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. Are you clear on your brands mission, vision, and values? You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. It's about content that's useful, helpful, and relevant to patients. 8. Consider Thats where verbs come in: they help demonstrate your brand rather than just advertising it. Everyone has such descriptive words. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. As you know by now, your personal brand statement is not something you create once and then forget about. It's you. I am also certified in solving problems. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. Words cant create a personal brand for you, but they can definitely support it. personal brand is one of your most important assets. you have taken a stance in a role, in an industry, or in an uncompromising It will make you memorable, and help your end goal tremendously. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. A solid personal brand statement example would be: I help your brand gain visibility online.. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. Your personal brand statement should be short enough to fit on one line on your business card. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. that could potentially compromise your internal moral compass or professional Loved by salespeople, recruiters, and marketers. It's called The Power of Three. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. Be sure to take note of those too and choose words are a great fit for your brand and your business. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. People expect this, and you shouldnt shy away from having these influence your brand statement. If you want to win on LinkedIn, take that personal branding statement and show it off. This is something that we need to make more clear moving forwards, thank you! How you handle tough ethical dilemmas can speak volumes Sadly, some people don't know who they are. For some people the word immediately comes to mind. as part of the process is the following question: Give me 5 words to Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. These are all admirable qualities to have, so take pride in the 3 words you choose. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This post can make an impact on many people! While this doesnt describe what I do, it describes where I add value. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. Make 2 lists. Or even a "great" voice. What adjectives would you use to describe your business? Before I start any design project, I always send an in-depth questionnaire to my client. Why? Heres a little-known fact about writing: verbs are more effective than adjectives. The Importance of Branding Words. Its what ensures your results are that much, You know plenty of brand evangelists. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. You see, this query is a great way to define your brand. After that, show them your words, compare, and see if they agree. Exclusive, stylish, and exquisite (expensive). If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. Use personal brand adjectives sparingly and in. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. Its the essence of who you are, distilled to just a few words. Being resourceful requires applying good critical CEO walks out). Beyond a simple tagline, your three words should reinforce who you are as a company. Dont procrastinate creating your statement. While you wont have that challenge, you should be inspired by his precision. It is the unique combination of skills, experience, and personality that you want the world to see you. I do always seek to create, sustain and be in harmony. Highlight something that demonstrates your unique, and likable qualities. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. This doesnt mean you shouldnt make yourself available, just dont go crazy with it. It might be a good idea to speak with a personal branding consultant to get the balance right. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. Goals. Get more eyes on your personal brand statement. These are some of the best personal brand statement examples on social media today. Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. Good luck with your job hunting! This ONE word helps to define YOU! List everything that you love about the work you're doing, and make another list about all of the things you'd prefer not to be doing. Then, ask a close friend or co-worker what 3 words they'd use. If not, it's . We have over 60,000 monthly readers that would love to see it! . They can be used to describe an individuals personality, work ethic, skills, and more. Relaxed.". It's fascinating to see the variety of words each of you has chosen. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. Looking at Target as an example most of us are familiar with, it . Here are three types of words that describe your personal brand. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. Start Online. When it comes to personal branding, there are certain words that can make all the difference. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! theres a fine line between letting your achievements speak for themselves and boasting. here are some suggestions of words that I highly recommend leveraging. According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. Positive 4. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. Think about the ways you excel in being collaborative in your work environment Does Your Brand Need Them. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. Content Strategist.. If you have the wrong leadership brand for the position you have, or the. when it comes to specific tasks and projects, but also in daily relationships Patagonia. Our free tool helps you promote and enhance your personal brand online. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. thinking and good judgment in times of stress. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. As a result, I created an infographic to highlight how people position their brand in ONE word. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. VA. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. You can visit https://www.danbutler.co.uk/ if you need to get a signage. and true to yourself so that your personal brand is the real you. Its always good to keep learning! Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. personal situation. dishonest. Corporate attorneys are hybrid legal advisors and business executives. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. Our next featured user is the Builder of Things and Communities, who is pictured below. Lastly we have a good example of how to use descriptive personal brand words. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. in those situations? Protected. Which words best describe what your brand must convey? Your personal brand is how you promote yourself. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Understanding means fewer mistakes, and mistakes can be very costly.. An awesome personal brand statement example jumps right out at you. Personal Branding For Dummies. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! The goal here is to find one or two things that separate you from your competition and make you unique. They are used to communicate what an individual is all about, and what they bring to the table. Additional words include versatile, resourceful and adaptable. I work with creative women who have a . When things are wrapping up, give them your contact information and part ways. You dont want to come across as inauthentic or self-serving, so use them sparingly. 4. Your email address will not be published. Excellent post !! ethics but could advance someone elses interests. 300 satisfied clients so far.". Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. If you get multiple words or themes determine if one word stands out more than the others. I explained my philosophy in one simple word, my coaching makes an impact. People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. We all want to level up in life. Thats why you get a summary and an entire about section on LinkedIn to. Hi there, I'm Juls! Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. On the web, you have much more control over perceptions because people will judge you solely based on what's . And I failed At first. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Whats going to help you the most here is a solid personal brand statement and a good conversation or impression afterwords. Can you be counted on to do the right thing? Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. Explain why you chose them. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. We recommend including it in a prominent position to lead off your profile information. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. individual can include a focus on being creative in tackling new projects, considering This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. I am a determined and resilient individual who is always eager to learn and evolve. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. The Brand (obviously). These examples can be used as templates for inspiration when making your own personal brand statement. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. And this process does not have to be overwhelming! It's more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Feel free to share them in the comments, email, or Instagram DM! How did you apply your resourcefulness I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate.
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