Integrated Marketing Specialist

Analytical and results driven professional seeking to apply proven traditional and digital marketing expertise.


In-depth experience with developing and executing integrated marketing strategies while monitoring effectiveness and engagement through KPI's and metrics.


Specializing in conversion management throughout all levels of the sales funnel by identifying trends and tactics for a general population or specified criteria.


Services

DEVELOPMENT

Bringing ideas to life with creative solutions. Concepts, testing and execution from the ground up.

STRATEGY

Develop and implement strategy for digital content, email marketing, PPC campaigns, SEO, and social.

DESIGN

Designs with impact, purpose and intent. Digital or traditional, addressing the need at hand.

ANALYTICS

Measure campaign effectiveness, engagement, and marketing metrics to identify best practices and positioning.

DIRECT MARKETING

Design and develop marketing programs and campaigns to drive traffic and sales online and in person.

PHOTOGRAPHY

Products, people or places captured with quality for all marketing needs.

RESEARCH

Review your market, gather information, and define your opportunity to maximize execution.

CRM

Building customer relationships though information systems and feedback programs. Track results and provide insights to improve customer experience.

Skills and Expertise

Database Marketing

Google Tag Manager

Personalized Marketing

Survey Monkey

B2B Marketing

B2C / D2C Marketing

Adobe Creative Cloud

Print Production

Marketing Research

Email Marketing

Google Analytics

Microsoft Office

E-Commerce

HTML5 / CSS3

Social Media

Content Strategy

CPC, CPA, CPM

Lead Generation

Marketing Work

Web Development

  • Responsive Design
  • Content Marketing
  • HTML5/CSS3
  • High Response Rate
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Program Design

Program Overview

Brand Development

  • Website Content
  • Copywriting
  • Marketing Collateral
  • User Experience
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Social Media

  • Content Strategy
  • Competitive Research
  • Analytics and Metrics
  • CPC, CPA, CPM
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Digital Planning

  • A/B Testing
  • Programmatic Buying
  • Campaign Lifecycles
  • ROI Focused
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CRM Specialist

  • Lead Capture and Conversion
  • CMS Integrations
  • Customer Feedback Tools
  • Sales Nuturing
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About Me

Over 15 years of professional marketing experience across a wide range of industries. From business to business marketing for small firms in the DelMarVa region to leading a team of professionals in consumer marketing for a large fortune 500 company, I have the skill, knowledge and abilities required to get the job done. Over the years, I have become savvy in branding and identity, integrated marketing campaigns and digital optimization. My passion is working with small businesses and their marketing efforts in the mid-Atlantic region. I am also a proud father, professional photographer, and have an extensive background in graphic design and print production.

Ryan Paxton

Strategic Integrated Marketer

(302) 256-7689

paxton{at}mktgde.com

Click the icon below to download a current resume or portfolio

Contact and Availability

Available for short term and long term projects throughout the Northeast Corridor (DC, MD, DE, PA, NJ, NY, CT).
Willing to work off-site or on location based on project needs.
Let's discuss what works for your project or organization!

Email Me or call (302) 256-7689